What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every business, every producer, every person looking to promote themselves and their work has asked.
Drawing on ancient history and modern headlines - from vampire lore and Brahms's Lullaby to Instagram - Thompson explores the economics and psychology of why certain things become extraordinarily popular. With incisive analysis and captivating storytelling, he reveals that, though blockbuster films, Internet memes and number-one songs seem to have come out of nowhere, hits actually have a story and operate by certain rules. People gravitate towards familiar surprises: products that are bold and innovative, yet instantly comprehensible.
Whether he is uncovering the secrets of JFK and Barack Obama's speechwriters or analysing the unexpected reasons for the success of Fifty Shades of Grey, Thompson goes beyond the cultural phenomena that make the news by revealing the desires that make us all human. While technology might change, he shows, our innate preferences do not, and throughout history hits have held up a mirror to ourselves.
From the dawn of Impressionist art to the future of Snapchat, from small-scale Etsy entrepreneurs to the origin of Star Wars, Derek Thompson tells the fascinating story of how culture happens - and where genius lives.
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这本书说的是如何制造一个引爆潮流的东西。解密人们对于事物产生喜爱背后的心理学原因。
评分想要一个东西流行必须在两方面下功夫。第一是它自身的素质，第二是传播渠道。而这个自身素质，一个最重要的大原则就是“熟悉+意外”。你要做的就是让这个东西能经常曝光 —— 曝光带来熟悉，熟悉带来流畅，流畅带来喜欢。但是曝光次数太多观众也会反感，这时候就要加入“意外”。
评分听了万维钢精英日课
评分想要一个东西流行必须在两方面下功夫。第一是它自身的素质，第二是传播渠道。而这个自身素质，一个最重要的大原则就是“熟悉+意外”。你要做的就是让这个东西能经常曝光 —— 曝光带来熟悉，熟悉带来流畅，流畅带来喜欢。但是曝光次数太多观众也会反感，这时候就要加入“意外”。
评分听了万维钢精英日课
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