What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every business, every producer, every person looking to promote themselves and their work has asked.
Drawing on ancient history and modern headlines - from vampire lore and Brahms's Lullaby to Instagram - Thompson explores the economics and psychology of why certain things become extraordinarily popular. With incisive analysis and captivating storytelling, he reveals that, though blockbuster films, Internet memes and number-one songs seem to have come out of nowhere, hits actually have a story and operate by certain rules. People gravitate towards familiar surprises: products that are bold and innovative, yet instantly comprehensible.
Whether he is uncovering the secrets of JFK and Barack Obama's speechwriters or analysing the unexpected reasons for the success of Fifty Shades of Grey, Thompson goes beyond the cultural phenomena that make the news by revealing the desires that make us all human. While technology might change, he shows, our innate preferences do not, and throughout history hits have held up a mirror to ourselves.
From the dawn of Impressionist art to the future of Snapchat, from small-scale Etsy entrepreneurs to the origin of Star Wars, Derek Thompson tells the fascinating story of how culture happens - and where genius lives.
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在感受到作者跃然纸上的热情和数据之后，我们期待最后得到可以引爆流行的因素，答案是-没有答案。想创造流行需要重复，但是过分重复又让人生厌。不应该责怪作者，因为生活就是这样无厘头。
评分这本书说的是如何制造一个引爆潮流的东西。解密人们对于事物产生喜爱背后的心理学原因。
评分听了万维钢精英日课
评分听了万维钢精英日课
评分在感受到作者跃然纸上的热情和数据之后，我们期待最后得到可以引爆流行的因素，答案是-没有答案。想创造流行需要重复，但是过分重复又让人生厌。不应该责怪作者，因为生活就是这样无厘头。
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