Reconfiguring Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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McKie, David/ Munshi, Debashish 作者

Routledge

译者

2007-5 出版日期

200 页数

$ 203.40 价格

HRD

丛书系列

9780415394086 图书编码

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发表于2024-11-29

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Reconfiguring Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Reconfiguring Public Relations 在线电子书图书描述

Innovative and timely, this PR book is the first to address environmental questions within the context of global business. An excellent counterpoint to the existing US-oriented literature on this topic, here the authors set out ways to equip public relations to respond to and re-imagine itself in the light of current major forecasts and trends for uncertain business, environment and social conditions. Arguing that PR must engage more appropriately with the changing world of the twenty-first century, the authors draw from postmodern and postcolonial approaches to reframe cultural relations, PR education, futures, history and professionalism to suggest how PR might be moved from its current insularity and begin contributing to increased environmental responsibility, social justice and global enterprise. This book will be of considerable interest to postgraduate students of public relations and communication management in Europe, Canada, the U.S., and Asia. It would also be of topical interest to academics, professionals, and strategists in public relations.

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