22 Keys to Sales Success

22 Keys to Sales Success pdf epub mobi txt 电子书 下载 2025

出版者:Bloomberg Press
作者:James M. Benson
出品人:
页数:203
译者:
出版时间:2004-04-28
价格:USD 29.95
装帧:Hardcover
isbn号码:9781576601495
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  • 2009 
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In the past few years, the financial industry has undergone dynamic structural changes that have deeply affected the sales process. Bruised by market volatility, today's consumer is skeptical and demands more for less. A business needs fresh approaches to sell in today's tough marketplace. Here are the 22 Keys that can help any financial professional make more money, work less, and maximize his potential. Industry leaders James Benson and Paul Karasik combine their personal experience with the shared wisdom of the masters. Each key contains proven, actionable sales guidelines, including: The four primary fears that could destroy a sale--and how to help prospects overcome them The nine most effective strategic approaches to "target marketing" success Five guidelines for qualifying prospects more effectively Sixty-five ways to snap a sales slump Ten ways to get clients to sayyes Four simple steps to generate new business with current clients Five guidelines for overcoming objections Six sample scripts to make closing ratios soar Whether a company has been in business for years or is just beginning, each key will unlock a new door on the path to sales success.

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