The Everything Guide to Writing Copy

The Everything Guide to Writing Copy pdf epub mobi txt 电子书 下载 2025

出版者:Adams Media Corp
作者:Slaunwhite, Steve
出品人:
页数:305
译者:
出版时间:2007-6
价格:$ 18.02
装帧:Pap
isbn号码:9781598692518
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The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: Write compelling headlines, tag lines, and leads Avoid common copywriting mistakes Strengthen brand development Start a freelance copywriting business Write copy for all media--print, radio, TV, and Web sites Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

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