Involving Customers in New Service Development 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Kristensson, Per 编作者

World Scientific Pub Co Inc

译者

出版日期

323 页数

$ 141.25 价格

HRD

丛书系列

9781860946691 图书编码

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发表于2024-11-28

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Involving Customers in New Service Development 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Involving Customers in New Service Development 在线电子书图书描述

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars. Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.

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