Involving Customers in New Service Development 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Kristensson, Per 編作者

World Scientific Pub Co Inc

譯者

出版日期

323 頁數

$ 141.25 價格

HRD

叢書系列

9781860946691 圖書編碼

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發表於2024-11-28

Involving Customers in New Service Development 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Involving Customers in New Service Development 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Involving Customers in New Service Development 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Involving Customers in New Service Development 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Involving Customers in New Service Development 在線電子書圖書描述

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars. Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.

Involving Customers in New Service Development 在線電子書下載 mobi epub pdf txt 在線電子書下載

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