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Astute Competition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Johnson, Peter 作者

Elsevier Science Ltd

译者

2006-12 出版日期

242 页数

$ 138.93 价格

HRD

丛书系列

9780080453217 图书编码

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Astute Competition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All have unique identities, what may be called genomes. As such economic diversity is the norm, rather than the economics of commodities. Contemporary economics deals very effectively with commodities in situations of perfect competition. It also makes some useful insights into imperfect competition and monopoly. The first half of the book expands the conceptual underpinnings of the economics of diversity (ecosystems, business models, advantage, rents and valuation of resources); the second half demonstrates how these methods can be practically applied through tools and techniques to deal with questions of business development, corporate strategy, mergers and acquisitions, and start-ups.

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