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Spiro, Rosann L./ Rich, Gregory A./ Stanton, William J. 作者

McGraw-Hill College

译者

2007-1 出版日期

608 页数

$ 244.08 价格

HRD

丛书系列

9780073529776 图书编码

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Management of a Sales Force 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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"Management of a Sales Force" is the best selling text in the sales management market, with a reputation for blending leading-edge research and student-friendly writing better than any other book. The 12th edition has been thoroughly revised to reflect all the changes that affect the sales manager's role, from the increasing globalization of business to savvier customers who now use the internet to research their purchasing decisions. All chapters have been updated with current company examples that demonstrate how the best sales executives are adapting to these and other new challenges. In addition, the latest sales management research studies and reports are presented in a straightforward, easy-to-read manner, making "Management of A Sales Force, 12e" by far the most current sales management textbook on the market.

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