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Lusk, Jayson L./ Shogren, Jason F. 作者

Cambridge Univ Pr

译者

2007-7 出版日期

316 页数

$ 137.86 价格

HRD

丛书系列

9780521855167 图书编码

Experimental Auctions 在线电子书图书标签: 英文原版经济学学术

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Experimental Auctions 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem because they involve individuals exchanging real money for real goods in an active market. This represents a promising means for eliciting non-market values. Lusk and Shogren provide a comprehensive guide to the theory and practice of experimental auctions. It will be a valuable resource to graduate students, practitioners and researchers concerned with the design and utilization of experimental auctions in applied economic and marketing research.

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