Fashion Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Tony Hines 作者

Routledge

译者

2006-11-24 出版日期

348 页数

GBP 40.99 价格

Paperback

丛书系列

9780750668972 图书编码

Fashion Marketing 在线电子书图书标签: fashion theory basic Business&Management 营销时尚南安的booklist

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发表于2024-06-16

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Fashion Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Fashion Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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写的东西不错，但干吗写的那么。。。反正读起来很不顺又眼花！

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写的东西不错，但干吗写的那么。。。反正读起来很不顺又眼花！

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写的东西不错，但干吗写的那么。。。反正读起来很不顺又眼花！

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写的东西不错，但干吗写的那么。。。反正读起来很不顺又眼花！

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Fashion Marketing 在线电子书著者简介

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Fashion Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Fashion Marketing 在线电子书图书描述

A collection of international contributions from renowned academics and practitioners from the UK, USA and China, the second edition of "Fashion Marketing" has been revised and expanded to incorporate the major changes in the fashion industry since 2001. This edition integrates everything on fashion marketing that a student or practitioner could ever need. Now, it covers all the key themes and issues of the area: globalization; fast fashion; luxury fashion; offshoring; business-to-business; forecasting; sourcing; supply chain management (demand management); new product development; design management; logistics; range planning; colour prediction; market testing; e-commerce; and strategy. Ideal for use on Fashion marketing and Fashion management programmes, this book will also be invaluable on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management. This book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry.

Fashion Marketing 在线电子书下载 mobi epub pdf txt 在线电子书下载

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