How to Write a Marketing Plan

How to Write a Marketing Plan pdf epub mobi txt 电子书 下载 2025

出版者:Kogan Page Ltd
作者:Westwood, John
出品人:
页数:129
译者:
出版时间:2006-9
价格:$ 17.95
装帧:Pap
isbn号码:9780749445546
丛书系列:
图书标签:
  • marketing 
  • 案例 
  •  
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A hands-on guide to creating a complete, professional marketing plan for any business

"A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals." -- Internet Bookwatch

Well-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, including: Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.

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简单易懂,还行。 就是,类型少。

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简单易懂,还行。 就是,类型少。

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简单易懂,还行。 就是,类型少。

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简单易懂,还行。 就是,类型少。

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简单易懂,还行。 就是,类型少。

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