Creating Powerful Brands, Third Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Leslie de de Chernatony 作者

Butterworth-Heinemann

译者

2003-11-05 出版日期

496 页数

USD 51.95 价格

Paperback

丛书系列

9780750659802 图书编码

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Creating Powerful Brands, Third Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Creating Powerful Brands, Third Edition 在线电子书图书描述

This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of "From Brand Vision to Brand Evaluation", it has been comprehensively revised and updated with a raft of new cases and examples. The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains: powerful analysis of new areas such as e-branding and e-marketing; a completely new set of advertising and brand images to illustrate key points; and, a powerful analysis of the key drivers of brand value. There can be no doubt that the power of brands in the international marketplace is still growing, and that "Creating Powerful Brands", third edition, can explain both why and how they work. It includes comprehensive coverage of brand management. It is applications orientated, yet grounded on solid theory. There are frameworks organizing the principles of brand building.

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