The Marking Enterprise 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Thoenig, Jean-Claude/ Waldman, Charles 作者

Palgrave Macmillan

譯者

2006-12 出版日期

256 頁數

$ 73.45 價格

HRD

叢書系列

9780230001879 圖書編碼

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發表於2024-11-23

The Marking Enterprise 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Marking Enterprise 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Marking Enterprise 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Marking Enterprise 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Marking Enterprise 在線電子書圖書描述

Enterprises such as Ikea, First Direct, Apple, Royal Canin or Starbucks are models not only because of their economic performances, but also because they leave a mark on society. Marking enterprises are special. They think and act in a specific manner. They cooperate with multiple outside stakeholders beyond a mere opportunistic transaction or mercantile approach. More than just satisfying an economic market, they serve, even construct and govern, societal territories. They fill relevant, political, cultural, or functional gaps. They also manage differently. They consider customers to be intelligent, responsible adults living in a complex and ever evolving society. They interact intensively with consumers. They act as moral communities. They listen to emerging societal changes and values. They co-opt many outside allies and relays. Marking enterprises succeed because they invent alternative approaches about branding, marketing and strategizing. This challenging book makes them explicit and replicable. It offers a ground breaking new framework to business practices and to management sciences.

The Marking Enterprise 在線電子書下載 mobi epub pdf txt 在線電子書下載

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