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Bradley, Nigel 作者

Oxford Univ Pr

译者

2007-3 出版日期

560 页数

$ 84.75 价格

Pap

丛书系列

9780199281961 图书编码

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发表于2024-09-21

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Marketing Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Marketing Research: tools and techniques balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically. Based on the author's original marketing research mix, the text is organised around the issues of Purpose, Population, Procedure, and Publication. Topics covered address the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, and reporting and presentation. The final section takes a unique approach looking at services offered by marketing research, such as business to business, advertising research, and social research, thereby providing further scope for exploring the depths of the subject.

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