Marketing Research

Marketing Research pdf epub mobi txt 电子书 下载 2025

出版者:Oxford Univ Pr
作者:Bradley, Nigel
出品人:
页数:560
译者:
出版时间:2007-3
价格:$ 84.75
装帧:Pap
isbn号码:9780199281961
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Marketing Research: tools and techniques balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically. Based on the author's original marketing research mix, the text is organised around the issues of Purpose, Population, Procedure, and Publication. Topics covered address the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, and reporting and presentation. The final section takes a unique approach looking at services offered by marketing research, such as business to business, advertising research, and social research, thereby providing further scope for exploring the depths of the subject.

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