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Marketing Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Bradley, Nigel 作者

Oxford Univ Pr

譯者

2007-3 出版日期

560 頁數

$ 84.75 價格

Pap

叢書系列

9780199281961 圖書編碼

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發表於2024-09-21

Marketing Research 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing Research 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Marketing Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing Research 在線電子書圖書描述

Marketing Research: tools and techniques balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically. Based on the author's original marketing research mix, the text is organised around the issues of Purpose, Population, Procedure, and Publication. Topics covered address the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, and reporting and presentation. The final section takes a unique approach looking at services offered by marketing research, such as business to business, advertising research, and social research, thereby providing further scope for exploring the depths of the subject.

Marketing Research 在線電子書下載 mobi epub pdf txt 在線電子書下載

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