Hidden in Plain Sight 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Joachimsthaler, Erich 作者

Perseus Distribution Services

译者

2007-4 出版日期

272 页数

$ 33.84 价格

HRD

丛书系列

9781422101650 图书编码

Hidden in Plain Sight 在线电子书图书标签: 管理用户研究效率多看入门 English

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发表于2024-11-27

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Hidden in Plain Sight 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Hidden in Plain Sight 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Hidden in Plain Sight 在线电子书图书描述

Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one's entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people's consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples' lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company's growth strategy.

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表象背后:发现并实施公司下一个伟大的战略(哈佛经管图书简体中文版)

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