Hidden in Plain Sight

Hidden in Plain Sight pdf epub mobi txt 电子书 下载 2025

出版者:Perseus Distribution Services
作者:Joachimsthaler, Erich
出品人:
页数:272
译者:
出版时间:2007-4
价格:$ 33.84
装帧:HRD
isbn号码:9781422101650
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  • 管理 
  • 用户研究 
  • 效率 
  • 多看 
  • 入门 
  • English 
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Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one's entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people's consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples' lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company's growth strategy.

点击链接进入中文版:

表象背后:发现并实施公司下一个伟大的战略(哈佛经管图书简体中文版)

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