Hospitality Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Hospitality Marketing

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Bowie, David/ Buttle, Francis 作者
Butterworth-Heinemann
译者
2004-6 出版日期
392 页数
$ 53.05 价格
Pap
丛书系列
9780750652452 图书编码

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发表于2024-11-10


Hospitality Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Hospitality Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Hospitality Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



Hospitality Marketing 在线电子书 用户评价

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management workshop materials

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management workshop materials

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management workshop materials

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management workshop materials

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a guidebook about marking strategy of hospitality industry which is quite feasible and practical. 2004

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Hospitality Marketing 在线电子书 图书描述

"Hospitality Marketing: An Introduction" takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the hospitality marketing manager: 'Before' customers visit the hotel/restaurant, the marketing task is to research the market, manage customer expectations and motivate trial purchase through product/service development, pricing, location, distribution and marketing communication; 'During' the service encounter, the task is to meet or exceed customer expectation by managing the physical evidence, service processes and employee behaviour; and, 'After' the service encounter, the task is to audit quality and customer satisfaction, and promote a longer term mutually beneficial relationship with customers through relationship marketing initiative. "Hospitality Marketing" is a complete learning resource, with real-life examples, case studies and exercises in the text, plus an accompanying website which provides solutions to the exercises, further case studies and links to relevant sites to support both students and lecturers. It contextualises the marketing mix for the hospitality industry. It contains real-life examples, mini case studies and exercises to illuminate analysis and help understanding.

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