e-Commerce and Information Technology in Hospitality and Tourism 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Zhou, Zongqing 作者

Thomson Learning

译者

2003-7 出版日期

224 页数

$ 83.56 价格

Pap

丛书系列

9780766841406 图书编码

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e-Commerce and Information Technology in Hospitality and Tourism 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

e-Commerce and Information Technology in Hospitality and Tourism 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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e-Commerce and Information Technology in Hospitality and Tourism 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

e-Commerce and Information Technology in Hospitality and Tourism 在线电子书图书描述

The travel professional who wants to stay on the cutting edge will find this to be a great resource. Employing the concepts, ideas and technologies discussed in this book will dramatically improve customer service and marketing in this age of technology. Through the practical use of examples and case studies, the author provides an extensive review of the Internet as an agent of change in hospitality and tourism information technology and commerce. "E-Commerce and Information Technology in Hospitality and Tourism" contains essential information about business-to-business and business-to-consumer e-commerce models, and about marketing schemes and strategies used by various sectors of the industry. A discussion of e-commerce answers questions about reliability, privacy and security as they relate to Internet transactions. Travel professionals will benefit from a detailed review of the Internet's impact on various sectors of the industry including travel agencies, airlines, hotels, cruise lines, bed and breakfasts, online travel stores and more. The author rounds out the book with a glossary of terms, chapter highlights and leads to valuable resources available on related Web sites, as well as a discussion of the future use of technology in the industry.

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