Marketing Communications 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Marketing Communications

简体网页||繁体网页
Egan, John 作者
Thomson Learning
译者
2007-4 出版日期
467 页数
570.00元 价格
Pap
丛书系列
9781844801213 图书编码

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发表于2024-11-09


Marketing Communications 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Communications 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Communications 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Marketing Communications blends inspired examples with wide-ranging theories and applications to provide a complete introduction to this popular subject. Drawing on years of experience in both industry and academia, John Egan provides a fresh approach backed with numerous industry examples. All aspects of modern Marketing Communications are covered, including ?Communications Theory?, ?Advertising?, ?Sales Promotion?, ?Planning?, ?Research? and ?Public Relations? through to rarely covered topics such as ?Internal Marketing?, ?Ethical Marketing? and the ?Regulatory Environment?. The concluding chapter on ?The Changing Face of Marketing Communications? sets the scene for future developments while detailed further reading and references provide pathways for advanced study. Mini Case Studies in every chapter mix theory with practice while longer end-of-chapter Case Studies with questions summarise student learning within a real-world context. European examples and rich pedagogical features, including learning objectives, review questions and large colour illustrations, ensure students will relate seamlessly with the ideas presented. This dynamic text is ideal for all students studying Marketing Communications, particularly those on undergraduate, postgraduate and Professional Diploma courses.

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