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Moutinho, Luiz/ Southern, Pat 作者

Thomson Learning

译者

2009-11 出版日期

512 页数

417.00元价格

Pap

丛书系列

9781844800001 图书编码

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发表于2025-01-22

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Strategic Marketing Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.

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