Strategic Marketing Management 在線電子書 圖書標籤:
發表於2024-11-24
Strategic Marketing Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.
評分
評分
評分
評分
Strategic Marketing Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024