Global Perspectives on Advertising Self-regulation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Global Perspectives on Advertising Self-regulation

簡體網頁||繁體網頁
Boddewyn, Jean 作者
Greenwood Pub Group
譯者
1992-8 出版日期
254 頁數
$ 121.98 價格
HRD
叢書系列
9780899307237 圖書編碼

Global Perspectives on Advertising Self-regulation 在線電子書 圖書標籤:  


喜歡 Global Perspectives on Advertising Self-regulation 在線電子書 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-11-10

Global Perspectives on Advertising Self-regulation 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Global Perspectives on Advertising Self-regulation 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Global Perspectives on Advertising Self-regulation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



Global Perspectives on Advertising Self-regulation 在線電子書 用戶評價

評分

評分

評分

評分

評分

Global Perspectives on Advertising Self-regulation 在線電子書 著者簡介


Global Perspectives on Advertising Self-regulation 在線電子書 著者簡介


Global Perspectives on Advertising Self-regulation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Global Perspectives on Advertising Self-regulation 在線電子書 圖書描述

The number of advertisements is steadily increasing around the world as affluence grows and more economies shift to a market system. One way to ensure that these ads are truthful, accurate, and wholesome is to rely on industry self-regulation. Through it, peers set up standards of good advertising practice and enforce them as an essential complement to government regulation. With the global expansion of advertising, the tasks of self-regulation have grown, together with some doubts regarding the industry's willingness and ability to develop and enforce ethical guidelines. This unique global study of the subject explores the spread of this social-control institution through a discussion of its relative strengths and weaknesses, a reporting of several surveys conducted by the author, and 38 country profiles prepared with the assistance of practitioners around the world. The first chapter defines self-regulation, analyzes its pros and cons, relates it to government regulation, investigates its structures and processes, discusses the involvement of non-industry members in its functioning, evaluates its effectiveness, and considers its recent spread around the world in the light of new developments such as the completion of the European Common Market. A second section reports the key findings of surveys conducted by the author for the International Advertising Association in 1986 and 1988-89. The last part offers profiles of advertising self-regulation as practiced in 38 countries - including such leading nations as Canada, France, the United Kingdom, and the United States. An appendix includes samples of key codes as well as various evaluations of the practice of advertising self-regulation around the world.

Global Perspectives on Advertising Self-regulation 在線電子書 下載 mobi epub pdf txt 在線電子書下載


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Global Perspectives on Advertising Self-regulation 在線電子書 讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

Global Perspectives on Advertising Self-regulation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


分享鏈接





Global Perspectives on Advertising Self-regulation 在線電子書 相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 book.wenda123.org All Rights Reserved. 圖書目錄大全 版權所有