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Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Edward L Bernays 作者

Kessinger Publishing, LLC

译者

2004-11-4 出版日期

388 页数

USD 49.95 价格

Hardcover

丛书系列

9781419173387 图书编码

Public Relations 在线电子书图书标签: 公关市场人类学

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Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Public Relations 在线电子书图书描述

Written by publicist number one, Edward L. Bernays makes clear in this book that public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is the field of adjusting private and public interest. This book is important to all of us because it tells us how to adjust ourselves to our publics by presenting a thorough analysis of public relations, its origin and development, its aims and responsibilities, and fixes its place in the modern world. Everyone engaged in any activity, and every student of man and society, will find in this book a challenge and opportunity to further both the public interest and his own interest.

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