Global Strategic Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Mellahi, Kamel/ Frynas, Jedrzej George/ Finlay, Paul N. 作者

Oxford Univ Pr

译者

2005-6 出版日期

416 页数

$ 73.45 价格

Pap

丛书系列

9780199266159 图书编码

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Global Strategic Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Global Strategic Management is a core textbook for International and Global Strategy courses, and is suitable as a supplementary text for strategic management or international business courses. This text is the first to offer a truly global, as opposed to multinational, perspective on strategy. It covers both traditional strategic management topics, and new topics, such as corporate social responsibility and new technologies. Global Strategic Management gives the student a thorough understanding of the wide range of theories and research available in this field, while providing both mini-cases and full-length cases of successful global companies from the United States, Europe and emerging economies, such as India. ONLINE RESOURCE CENTRE For lecturers: suggested answers to discussion questions and case questions, PowerPoint slides. For students: links to web sites of interest.

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