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Understanding American Business Jargon

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Folsom, W.Davis 作者
Greenwood Pub Group
译者
2005-9 出版日期
384 页数
$ 94.86 价格
HRD
丛书系列
9780313334504 图书编码

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发表于2024-11-25


Understanding American Business Jargon 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Understanding American Business Jargon 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Understanding American Business Jargon 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Business and culture are inextricably linked, each reflecting and reinforcing trends in the other. In "Understanding American Business Jargon", W. Davis Folsom captures the essence of both by focusing on the terms and phrases that make up our business vocabulary. From "AAA" to "Zombie Bonds," Folsom takes us on a tour of over 2500 concepts that cover the spectrum of business-speak. In this fully revised, updated, and expanded edition, Folsom captures the spirit of business in the new millennium, with such colorful terms as "adhocracy," "Dilbert principle," "hyperlink," "traction," and "viral marketing." Each term is succinctly defined and described in context, and many are illustrated with quotations from the popular press. Including slang, acronyms, a bibliography, an introduction that discusses recent trends in business language, and cross-referenced throughout, "Understanding American Business Jargon" is not only a handy reference for any businessperson, student, or researcher, but an entertaining glimpse into our constantly evolving business culture.

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