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Social Communication in Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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William Leiss 作者

Routledge

译者

2005-09-28 出版日期

683 页数

USD 49.95 价格

Paperback

丛书系列

9780415966764 图书编码

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Social Communication in Advertising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Social Communication in Advertising 在线电子书著者简介

William Leiss is Professor of Policy Studies at Queen's University.

Stephen Kline is Professor of Communication at Simon Fraser University.

Sut Jhally is Professor of Communication at the University of Massachusetts.

Jacqueline Botterill is Lecturer at University of East London

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Social Communication in Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Social Communication in Advertising 在线电子书图书描述

This new edition of Social Communication in Advertising updates the most comprehensive historical study of advertising and its function within contemporary society. This classic text traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.

The third edition includes:

• discussion of new issues such as the Internet and globalization.

• updated and expanded examples and illustrations.

• arguments revised throughout to take into account recent developments in advertising scholarship and new trends in advertising.

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