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Managing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Ali Farhoomand 作者

Palgrave Macmillan

译者

2004-11-27 出版日期

472 页数

USD 75.00 价格

Paperback

丛书系列

9781403936042 图书编码

Managing 在线电子书图书标签: 电子商务金融经济

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Managing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Managing 在线电子书图书描述

"Managing (e)Business Transformation" comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that "e-business" will soon be synonymous with "business." The book takes a strong managerial perspective to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience.

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