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Problems in Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Moutinho, Luiz A. M./ Chien, Charles S. 作者

Sage Pubns

译者

2007-12 出版日期

336 页数

$ 141.25 价格

HRD

丛书系列

9780761971788 图书编码

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Problems in Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Problems in Marketing 在线电子书图书描述

Fully revised and updated, "Problems in Marketing" includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

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