Relationship Marketing Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Little, Ed 作者

Cengage Learning EMEA

译者

2003-4 出版日期

256 页数

$ 61.01 价格

Pap

丛书系列

9781861529312 图书编码

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发表于2024-11-10

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Relationship Marketing Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Relationship Marketing Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Relationship Marketing is growing in popularity as a significant component of Services Marketing courses and as a subject in its own right. Relationship Marketing Management aims to summarize existing work on Relationship Marketing (RM) and to examine the practical application of these concepts. These aims are achived not only by the inclusion of case studies and illustrative examples, but also by devoting four chapters to the planning, implementation and monitoring of RM programmes. Relationship Marketing Management presents a coherent overview of the theory as well as exploring the practicalities of RM. Aimed mainly at postgraduates and senior level undergraduates, the academic content of the book is supported by an extensive review of current literature in respected journals and is presented in a form that is accessible to the students.

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