Corporate Cultures and Global Brands 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Rothacher, Albrecht 编作者

World Scientific Publishing Company

译者

2004-10 出版日期

280 页数

USD 45.00 价格

Paperback

丛书系列

9789812388568 图书编码

Corporate Cultures and Global Brands 在线电子书图书标签: 2008

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Corporate Cultures and Global Brands 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Corporate Cultures and Global Brands 在线电子书图书描述

This interesting book covers the development of 18 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from owner-founder-run companies to consolidated management-led corporations. The wide range of sectors and countries of origin featured also permits valid conclusions on the persistence of distinctive national management styles and brand images. This clearly proves that there are corporate limits to globalization, which companies during thoughtless cross-national mergers ignore at their peril.

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