Corporate Cultures and Global Brands 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Rothacher, Albrecht 編作者

World Scientific Publishing Company

譯者

2004-10 出版日期

280 頁數

USD 45.00 價格

Paperback

叢書系列

9789812388568 圖書編碼

Corporate Cultures and Global Brands 在線電子書圖書標籤: 2008

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發表於2025-01-25

Corporate Cultures and Global Brands 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Corporate Cultures and Global Brands 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Corporate Cultures and Global Brands 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Corporate Cultures and Global Brands 在線電子書著者簡介

Corporate Cultures and Global Brands 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Corporate Cultures and Global Brands 在線電子書圖書描述

This interesting book covers the development of 18 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from owner-founder-run companies to consolidated management-led corporations. The wide range of sectors and countries of origin featured also permits valid conclusions on the persistence of distinctive national management styles and brand images. This clearly proves that there are corporate limits to globalization, which companies during thoughtless cross-national mergers ignore at their peril.

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