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Harry Beckwith 作者

Import US

译者

2000-6-15 出版日期

288 页数

GBP 15.00 价格

Hardcover

丛书系列

9780446524179 图书编码

The Invisible Touch 在线电子书图书标签: 市场营销广告商业 business

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发表于2024-11-03

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The Invisible Touch 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Invisible Touch 在线电子书图书描述

The Invisible Touch is Harry Beckwiths concise sequel to his wildly popular Selling the Invisible, a field guide to how markets work and how prospective clients think. Now, moving beyond those basic principles, he delivers essential business wisdom aimed at keeping clients by utilizing the four keys to modern marketing: Price, Brand, Packaging, and Relationships. These major keys, coupled with Beckwiths surprising insights and unforgettable examples, should help readers enhance their profits by marketing their services in a more humanistic way. Selling the Invisible, the authors first marketing book, has been to press 20 times. It spent one month on the New York Times business book bestseller list, six weeks on the BusinessWeek bestseller list, and was an Alternate Selection of Book-of-the-Month Club.

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