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Consumer Boycotts 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Monroe Friedman 作者

Routledge

译者

1999-8-13 出版日期

304 页数

USD 49.95 价格

Paperback

丛书系列

9780415924573 图书编码

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发表于2024-11-28

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Consumer Boycotts 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This volume examines consumer boycotts both historically and currently. Drawing on both published and unpublished material as well as personal interviews with boycott groups and their targets, the author discusses different types of boycotts - from their historical focus on labour and economic concerns to the more recent inclusion of issues such as minority rights, animal welfare, and environmental protection. He also documents the shift in strategic emphasis from the marketplace (cutting consumer sales) to the media (securing news coverage to air criticism of a targeted firm). In turn, these changes in boycott substance and style offer insights into larger upheavals in the social and economic fabric of 20th century America.

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