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The Customer Century 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Gronstedt, Anders 作者

Routledge

译者

2000-1 出版日期

256 页数

$ 65.48 价格

HRD

丛书系列

9780415921992 图书编码

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发表于2024-11-24

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The Customer Century 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Customer Century 在线电子书图书描述

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book provides keys to thriving in the upcoming "customer century". Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Packed with hands-on advice, this book is an essential guide to success in the Customer Century.

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