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Ryans, Adrian B. (EDT)/ More, Roger, Ph.D./ Barclay, Don/ Deutscher, Terry/ Ryans, Adrian B. 作者

John Wiley & Sons Inc

译者

2000-1 出版日期

328 页数

340.00元价格

HRD

丛书系列

9780471644309 图书编码

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发表于2024-11-28

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Winning Market Leadership 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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A dynamic new approach to developing winning marketing strategies in today's most demanding industries. In the high-tech sector, where constant innovation is the norm and sweeping changes can occur literally overnight, marketing planning often seems like an exercise in frustration. Written by an all-star team from the prestigious Richard Ivey School of Business, this book describes a dynamic new approach to strategic marketing planning that has helped today's top high-tech companies win and sustain market leadership. By following the examples set by Intel, Compaq, and other industry leaders, readers learn how to plan faster, develop and effectively deploy cross-functional teams, create "living plans" that quickly adapt to new market conditions and competitive dynamics, drive yes/no decisions, focus on cash flow and profitability, and much more. Case studies from Intel, Compaq, Hewlett-Packard, Glaxo-Welcome, General Electric, and other high-tech industry leaders Adrian B. Ryans, Roger More, Don Barclay, and Terry Deutscher (London, Ontario) are faculty members in the Richard Ivey School of Business, University of Western Ontario.

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