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Ryans, Adrian B. (EDT)/ More, Roger, Ph.D./ Barclay, Don/ Deutscher, Terry/ Ryans, Adrian B. 作者

John Wiley & Sons Inc

譯者

2000-1 出版日期

328 頁數

340.00元價格

HRD

叢書系列

9780471644309 圖書編碼

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發表於2025-01-25

Winning Market Leadership 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Winning Market Leadership 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Winning Market Leadership 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Winning Market Leadership 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

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A dynamic new approach to developing winning marketing strategies in today's most demanding industries. In the high-tech sector, where constant innovation is the norm and sweeping changes can occur literally overnight, marketing planning often seems like an exercise in frustration. Written by an all-star team from the prestigious Richard Ivey School of Business, this book describes a dynamic new approach to strategic marketing planning that has helped today's top high-tech companies win and sustain market leadership. By following the examples set by Intel, Compaq, and other industry leaders, readers learn how to plan faster, develop and effectively deploy cross-functional teams, create "living plans" that quickly adapt to new market conditions and competitive dynamics, drive yes/no decisions, focus on cash flow and profitability, and much more. Case studies from Intel, Compaq, Hewlett-Packard, Glaxo-Welcome, General Electric, and other high-tech industry leaders Adrian B. Ryans, Roger More, Don Barclay, and Terry Deutscher (London, Ontario) are faculty members in the Richard Ivey School of Business, University of Western Ontario.

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