Offensive Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Keegan, Warren J./ Davidson, J. H./ Brill, Elyse Arno 作者

Butterworth-Heinemann

译者

2011-8 出版日期

414 页数

$ 45.14 价格

Pap

丛书系列

9780750674591 图书编码

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发表于2024-11-13

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Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.

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