Planning and Managing Public Relations Campaigns 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Gregory, Anne 作者

Kogan Page Ltd

译者

2001-2 出版日期

184 页数

271.00 元价格

Pap

丛书系列

9780749429911 图书编码

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Planning and Managing Public Relations Campaigns 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Praise and reviews: 'Practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas' - Scottish Industry & Commerce. Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of "Planning and Managing Public Relations Campaigns" provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; and, evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the institute of public relations, "Planning and Managing Public Relations Campaigns" is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.

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