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The Customer Management Scorecard 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Foss, Bryan/ Stone, Merlin/ Woodcock, Neil 作者

Kogan Page Ltd

譯者

2003-1 出版日期

428 頁數

$ 73.45 價格

HRD

叢書系列

9780749438951 圖書編碼

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發表於2024-11-10

The Customer Management Scorecard 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Customer Management Scorecard 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Customer Management Scorecard 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Customer Management Scorecard 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Customer Management Scorecard 在線電子書圖書描述

This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the Customer Management Assessment Tool (CMAT), which is recognized as the global CRM scorecard and benchmark "best practice" standard for assessing how well organizations manage their customers. Drawing on the results of research using CMAT in over 300 leading companies around the world and across a wide variety of sectors, the authors present their findings. The detailed cases illustrate the gains to be made from managing customers well and include: BP; Barclaycard; BskyB; Hyundai; Mobil; Prudential; Smithkline Beecham; John Lewis; NatWest Bank; and Rolls Royce. The accompanying free CD-ROM contains a mini version of CMAT.

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