Creating Corporate Reputations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

☆☆☆☆☆
簡體網頁||繁體網頁

Dowling, Grahame R. 作者

Oxford Univ Pr

譯者

2002-6 出版日期

319 頁數

$ 62.15 價格

Pap

叢書系列

9780199252206 圖書編碼

Creating Corporate Reputations 在線電子書圖書標籤:

喜歡 Creating Corporate Reputations 在線電子書的讀者還喜歡

下載鏈接在頁面底部

點擊這裡下載

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製鏈接

想要找書就要到圖書目錄大全

book.wenda123.org

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

發表於2024-09-17

Creating Corporate Reputations 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Creating Corporate Reputations 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Creating Corporate Reputations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Creating Corporate Reputations 在線電子書用戶評價

評分☆☆☆☆☆

Creating Corporate Reputations 在線電子書著者簡介

Creating Corporate Reputations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Creating Corporate Reputations 在線電子書圖書描述

Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to proactively enhance their corporations' desired reputation. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.

Creating Corporate Reputations 在線電子書下載 mobi epub pdf txt 在線電子書下載

想要找書就要到圖書目錄大全

book.wenda123.org

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!