Radical Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Hill, Sam/ Rifkin, Glenn 作者

Harpercollins

译者

2000-3 出版日期

304 页数

119.00元价格

Pap

丛书系列

9780887309793 图书编码

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发表于2024-09-22

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Radical Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Radical Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical marketing. In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common? Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture--growth and expansion--rather than short-term profits. And,despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics.

Radical Marketing 在线电子书下载 mobi epub pdf txt 在线电子书下载

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