Marketing Communications 06/07 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Hughes, Graham/ Fill, Chris 作者

Butterworth-Heinemann

译者

2006-9 出版日期

318 页数

$ 36.10 价格

Pap

丛书系列

9780750680103 图书编码

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Marketing Communications 06/07 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Elsevier/Butterworth-Heinemann's "2006-2007 Official CIM Coursebook" series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recommended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MarketingOnline, a unique online learning resource designed specifically for CIM students, where you can: annotate, customise and create personally tailored notes using the electronic version of the Coursebook; search the Coursebook online for easy access to definitions and key concepts; and, access the glossary for a comprehensive list of marketing terms and their meanings. It is written specially by leading experts of the field for the Marketing Communications module and is fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.

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