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Scott A. Shane 作者

Prentice Hall

译者

2005-01-21 出版日期

256 页数

USD 34.99 价格

Hardcover

丛书系列

9780131494213 图书编码

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From Ice Cream to the Internet 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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From Ice Cream to the Internet 在线电子书图书描述

In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise. This book focuses squarely on the issues and challenges faced by franchisors. Shane answers key questions such as: What do successful franchisors do differently from unsuccessful franchisors? Why do some companies in an industry choose to franchise while their competitors don't? How does the decision to franchise affect your ability to compete with firms that don't? For businesses that choose to move forward, Shane presents proven principles for every aspect of building a successful franchising system, including: recruiting, selecting, managing and supporting franchisees; establishing territories and pricing; managing expansion; and navigating the unique legal and institutional challenges of franchising.

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