The Culturally Customized Web Site 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


The Culturally Customized Web Site

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Singh, Nitish/ Pereira, Arun 作者
Butterworth-Heinemann
译者
2005-4 出版日期
176 页数
252.00元 价格
Pap
丛书系列
9780750678490 图书编码

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The Culturally Customized Web Site 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Culturally Customized Web Site 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Culturally Customized Web Site 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:

* First, to present a review and survey results on standardization/localization issues on the web

* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools

* Third, to show readers the power and effectiveness of culturally customized websites

This is the first book to address the issue of website standardization, localization-or what the authors refer to as "cultural customization". Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.

Visit www.theculturallycustomizedwebsite.com

* The first book to offer a scientifically developed and validated theoretical framework to culturally customize web sites

* Offers practical guidelines to marketing professionals in the international marketplace and challenges the practice of a standardized approach to global e-marketing

* Provides illustrative examples of the power of culture in influencing web browsing and online buying behavior

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