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Explorations of Marketing in Society 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Gregory T. Gundlach 作者

South-Western Educational Pub

译者

2007-03-20 出版日期

976 页数

USD 79.95 价格

Hardcover

丛书系列

9780324304305 图书编码

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Explorations of Marketing in Society 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Ethics - or a practical lack thereof - continue to grab headlines and pose new challenges across industry. Real-world ethical dilemmas lurk around every corner, purporting to make deals but sometimes end up breaking careers - or entire companies. And as new generations of marketers step into the field, they bring their own perspective on ethical absolutes. But one powerful new book sheds valuable insight on the ethical challenges and solutions as they continue to evolve in this dynamic field. With each section edited by a recognized industry thought leader, MARKETING AND SOCIETY is a collection of articles packed with relevant, practical insight on myriad ethical issues throughout every area of marketing, including public policy, macromarketing, consumer interest, social responsibility, international issues, and much more. It is an excellent resource for newcomers and their managers, as well as seasoned execs.

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