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Explorations of Marketing in Society 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Gregory T. Gundlach 作者

South-Western Educational Pub

譯者

2007-03-20 出版日期

976 頁數

USD 79.95 價格

Hardcover

叢書系列

9780324304305 圖書編碼

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Explorations of Marketing in Society 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Explorations of Marketing in Society 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Explorations of Marketing in Society 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Explorations of Marketing in Society 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Explorations of Marketing in Society 在線電子書圖書描述

Ethics - or a practical lack thereof - continue to grab headlines and pose new challenges across industry. Real-world ethical dilemmas lurk around every corner, purporting to make deals but sometimes end up breaking careers - or entire companies. And as new generations of marketers step into the field, they bring their own perspective on ethical absolutes. But one powerful new book sheds valuable insight on the ethical challenges and solutions as they continue to evolve in this dynamic field. With each section edited by a recognized industry thought leader, MARKETING AND SOCIETY is a collection of articles packed with relevant, practical insight on myriad ethical issues throughout every area of marketing, including public policy, macromarketing, consumer interest, social responsibility, international issues, and much more. It is an excellent resource for newcomers and their managers, as well as seasoned execs.

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