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Global Strategic Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Lasserre, Philippe 作者

Palgrave Macmillan

译者

2002-12 出版日期

480 页数

$ 67.80 价格

Pap

丛书系列

9780333793756 图书编码

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Global Strategic Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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"Global Strategic Management" is designed as a core textbook for those students studying strategy or international business. It offers an insight into the impact of globalization on business organizations and how managers could and should deal with this. The text combines a strategic and managerial approach to global issues while covering future trends, including e-business and cultural issues. The text gives a comprehensive overview of the subject, using chapter introductions, summaries, key points, key terms, suggested reading and mini-examples to illustrate and to guide the student through the book.

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