Strategic Reputation Risk Management

Strategic Reputation Risk Management pdf epub mobi txt 电子书 下载 2025

出版者:Palgrave Macmillan
作者:Larkin, Judy
出品人:
页数:288
译者:
出版时间:2003-1
价格:$ 113.00
装帧:HRD
isbn号码:9780333995549
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Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance. It also looks at how reputation loss can significantly erode the ability of business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

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