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Brand Medicine 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Blackett, Tom (EDT)/ Robins, Rebecca/ Blackett, Tom/ Robins, Rebecca (EDT) 作者

Palgrave Macmillan

译者

2001-8 出版日期

336 页数

$ 124.30 价格

HRD

丛书系列

9780333930984 图书编码

Brand Medicine 在线电子书图书标签: 商业医药

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发表于2024-11-10

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Brand Medicine 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Brand Medicine 在线电子书图书描述

As governments seek to mitigate the cost of state subsidized healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell provides thinking on branding for the pharmaceutical industry and lessons for anyone involved in brand development and management.

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