Brand Medicine

Brand Medicine pdf epub mobi txt 电子书 下载 2025

出版者:Palgrave Macmillan
作者:Blackett, Tom (EDT)/ Robins, Rebecca/ Blackett, Tom/ Robins, Rebecca (EDT)
出品人:
页数:336
译者:
出版时间:2001-8
价格:$ 124.30
装帧:HRD
isbn号码:9780333930984
丛书系列:
图书标签:
  • 商业 
  • 医药 
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As governments seek to mitigate the cost of state subsidized healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell provides thinking on branding for the pharmaceutical industry and lessons for anyone involved in brand development and management.

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