The Psychology Behind Trademark Infringement and Counterfeiting 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Zaichkowsky, J.L. 作者

Lawrence Erlbaum Assoc Inc

译者

2006-5 出版日期

328 页数

$ 152.55 价格

HRD

丛书系列

9780805847925 图书编码

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The Psychology Behind Trademark Infringement and Counterfeiting 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Psychology Behind Trademark Infringement and Counterfeiting 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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The Psychology Behind Trademark Infringement and Counterfeiting 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Psychology Behind Trademark Infringement and Counterfeiting 在线电子书图书描述

As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories from psychology and how they are relevant to consumers' perceptions in the marketplace are used to explain why competitors steal the intellectual property of another company or entity. The possibility of brand imitation or counterfeiting should be contemplated in designing new products or brand packaging, just as it is in the printing of currency. It is the intent of The Psychology Behind Trademark Infringement and Counterfeiting to provide those involved in commerce with some understanding, some ideas, and perhaps some strategy for building differentiated brands that are easy to protect. Brand managers, expert witnesses to trademark cases, intellectual property lawyers, and academics of consumer behavior and marketing will find this book useful to understanding consumer motives and processes of trademark infringement and counterfeiting. It could be used as a textbook in courses on marketing.

The Psychology Behind Trademark Infringement and Counterfeiting 在线电子书下载 mobi epub pdf txt 在线电子书下载

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